Indian Affiliate Program

There is one thing common in online marketing, digital marketing and direct marketing. All of them are inexpensive and based more or less on performance. There is one more thing that gets covered in all three of them – affiliate marketing. Affiliate marketing is a unique blend of digital solutions extended to the web.

Affiliate marketing is the practice wherein the web site publisher recommends the products and services of the advertiser or merchant. Such a personal endorsement is paid by the merchant as the publisher or affiliate promotes the business of the former.

Affiliate programs have become very common these days. These programs are provided by advertisers who intend to market their products with the help of publishers. The programs are to be joined by the publishers to become the member affiliate of any specified merchant.

Indian affiliate programs have become popular as they are easy to develop and provide large number of benefits to both the advertiser and the publisher. These programs are created specifically to achieve some desired goals and meet the given targets. For advertisers they serve as means or channels of distribution.

In affiliate marketing all three concepts, which are advertising, marketing and selling, overlap. The marketing campaigns that are run by web site owners appear to fulfill all three of them, at some point or the other. The products of the merchant that get displayed on the publisher's site can evoke any kind of response. It may just make the visitor aware of the product, meaning it has advertised it. It may be used to encourage the target audience of their brand loyalty or it may convince the user enough to buy the product, meaning they function as sales generating units.

There are many Indian affiliate program that have been developed for Indian web sites and portal owners. These affiliate programs pay adequate commissions. Publishers might get lured by the offers provided by other affiliate agencies. But Indian affiliate programs prove to be better paying. The reason is that such programs promote mostly Indian brands which are easily bought by the audiences. So, conversions for Indian affiliate programs are comparatively higher, meaning more benefit for publishers.