Monday, June 16, 2008

Affiliate Marketing Tactics: 6 Different Things To Test To Improve Your Squeeze Page Conversion Rate

Tracking the conversion rate of your squeeze page is important as you will want to fully leverage the traffic that you will be getting to your squeeze page. You will want to change certain element of your squeeze page and strive to improve the conversion rate. So what are the 6 different test that you can do to your squeeze page to improve the conversion?

The 1st test is the testing of different Headline. This will be the first thing that your visitor will see when they go to your website. This section is very important as it will determine whether your visitor will stay on your website or not. If you cannot even grab their attention, you can forget about building your list.

The 2nd test is the testing of squeeze page with graphics against squeeze page with no graphics. You will want to test it out as you will be surprise by the results. As different market is different, there might be some cases where a simple squeeze page with no graphics will perform much better in certain markets.

The 3rd test is the placement of the opt in form. You will want to place your opt in form in different portion of the squeeze page and test the conversion. Testing has shown that if the visitors do not have to scroll down the page to see the opt in form, they will tend to be more likely to join your list.

The 4th test is the testing of different "Opt In Bait". You will want to change the name of the bait or give different bait which will encourage more people to join your list.

The 5th test is the colour and formatting of the text. There will be some fonts which will looks more appealing on the eye than other fonts. You will also want to test the colour of the text which will looks better on the squeeze page.

These are the 5 test that you can do your squeeze page so that you can improve the conversion rate. You will want to make all the necessary change until you got the maximum conversion rate. It will be worth your time and effort in making all the necessary changes that will improve your conversion rate as you will be able to fully leverage on the traffic that you are getting to your squeeze page.

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